Innovation is all we know. Innovation is what created GU, and it's what created the first energy gel over 20 years ago. It's why today we still offer the widest variety, best tasting, and most nutrient rich hydration, energy,and recovery products on the market. We have always been on a mission to optimize every aspect of diet and nutrition, which is our way to serve athletes everywhere.
Earn rewards with Gearpoints™
Earn points when you complete activities.
Redeem points for rewards from Gearshop.